Local SEO Blog

How local Search Engine Optimization (SEO) Can be Beneficial for Business Owners in Surrey BC

By | Local SEO Blog
Search Engine Optimization (SEO) is the process of influencing the position of a website in search engines with the main aim of ensuring that it becomes more visible to internet users. This is an important process in internet marketing as it ensures that your website gets better ranking in popular search engines such as Google and Yahoo. A higher ranking will translate to more visitors to your page translating to increased traffic. This is good for business as it gives you the chance to acquire more customers for your products or services. SEO usually affects the unpaid or organic search results. The sponsored results are the ones that will always appear at the top of the search engine results page. SEO might target video, web, blog, image or academic searches depending on its appropriateness. In the case of local businesses, it can be used to target searches in certain geographical locations. SEO has risen to become one of the most important internet marketing strategies that a business can use. To be successful you will need to hire people with good knowledge about how SEO works and how it should be performed. The knowledge of how search engines work is also crucial in ensuring that you get your website at the top of the results. In addition to that, knowing the keywords that people use to search for your products and services will be an added advantage.

Search Engine Marketing refers to the process of achieving website traffic from search results generated by search engines like Google, Bing, and Yahoo. The search engines are distinctive because they give an internet user the targeted traffic. The outstanding results are commonly referred to as organic, natural or earned. The higher a site’s rank is on SERPs, the greater the number of visitors who in the long-run can become clients. There are other types of traffic like social media, most commonly Facebook and Twitter that can also generate increased visits to your website. SEO, however, is the primary source of traffic for a significant number of internet users. It doesn’t matter whether your site provides products, information, content or services. For instance, 61% of consumers conduct an online search of a product before deciding on buying it Most local businesses ignore this tool, and some rarely update their websites, leave alone using SEO.

Some of the factors that might force a local business not to invest in Search Engine Optimization may be as follows:

  • Failure to understand the concept of SEO, especially for a new business. These firms are mostly those that deal with products and services outside the technology sector.
  • Limited time- it is important to note that optimizing a website is not an easy process. It is time-consuming and may require the services of marketing departments, something local businesses don’t have. A website needs to be up to date with new content and changing algorithms.
  • Impatience — SEO is a long-term process and bears results after quite some time. It is not a get-rich-quick scheme as viewed by some people.

SEO embraces creative and technical elements that are necessary for improving traffic, ranking, and awareness of the sites in the search engines. When an internet user searches for something, the search engines display primary results. In the results, the user can have access to web pages, pictures, and local listings that are shown and ranked according to relevance to the user. The search engine ranks the results based on what they consider to be most relevant. You may lose on a lot of opportunities regarding driving traffic to your website if the event that your website cannot be found by search engines or add your web content to their big database. Site relevance depends on content, performance, authority and user experience.

When doing marketing activities, it is advisable to focus on SEO because it is tree and can have an enormous positive impact on publicity, exposure, and revenue. Search Engine Optimization is a sensitive subject as it can either give you thousands of visitors and clients or make your site disappear in search results where traffic is very limited. You should avoid keyword stuffing, poor user experience and purchased links.

Some of ways SEO benefits local businesses include:

  1. An improved, robust and user-friendly website.

A faster, better and friendly site will make both your users and search engines happy. happy for the user as the site will be focused on them and give them a better user experience. Search engines will be happy because their aim is giving users the relevant information they want. A well-arranged, relevant and uncluttered website will attract a visitor and make the visitor stay on the page for longer. Longer stays will significantly increase page views and reduce bounce rates. Visitors like it when a website addresses everything they are looking for to avoid visiting several pages for the same. First impressions are therefore vital. They lead to loyal customers who will help your business grow by recommending your services to their friends and family.

  1. Bringing more customers which increases growth.

Every business aims at growing bigger and reaching many people. Studies show that a company with a well-structured website is twice as much likely to grow faster than companies lacking sites. Search Engine Optimization Surrey helps in this by giving your superior rankings on search results pages. Improved rankings mean more visits and ultimately more customers. The rankings can also aid in improving brand awareness for your website as sites found on the first page of SERPs are more trusted. SEO links you up with customers who are looking for a business like yours. The keyword you targeted becomes a major factor here as the consumers are looking for either the product or service related to it. Lack of growth of a business is dangerous because the existing clients may disappear.

  1. Higher Return on Investment on your business’ marketing.

It is wise to invest in SEO because it has an excellent rate of return when put head-to-head with other marketing techniques and promotions like print advertising and campaigns. You only need to spend a few hours and a small amount of money to achieve this. Traditional marketing methods are expensive and do not give guarantees. People will always skip television ads even if they are played strategically between their favorite programs or prime news. To be precise, about 86% of television viewers skip ads while roughly 44% of people have never opened direct mail. From the statistics, it is clear that Search Engine Optimization is very efficient and less costly type of marketing. People hate television ads because they disrupt their favorite shows dislike unsolicited mail.

  1. Enhanced conversion rates.

SEO-optimized websites are a favorite among many users due to their excellent display and compatibility with many devices including smartphones and tablet. They also load faster and are easy to browse. Unlike previous years where many people accessed the Internet using personal computers, people prefer using their phones for the same as they are convenient and more portable. Quickly open sites increase the likelihood of visitors turning into subscribers and loyal customers in the long-run.

      5. Creating brand awareness.

Higher rankings on SERPs make your potential customers earn your trust as opposed to brands that lack a remarkable web presence. Search engines can either promote or kill your brand, and it all depends on your Surrey SEO techniques.

      6. Reducing competition.

Websites have become a favorite when customers want to find news and information about their preferred brands and products. A website makes you a step ahead of your competitors by giving your customers what the others are net It increases and strengthens customer base. Two businesses can engage in the same type of product lines and similar pricing methods, but one with an optimized website will always emerge as the winner.

8 Important Facts About Local Search Engine Optimization

By | Local SEO Blog

In today’s highly competitive market, businesses need to know how to quickly and effectively connect with new customers. Search engine optimization is a vital part of any business’ marketing strategy in a global economy that increasingly values an online presence. Small businesses in particular can benefit from the numerous advantages search engine optimization offers.

Help People Find Your Business

Your website is often the first point of contact between you and potential clients. If you’re not using SEO as part of your digital marketing strategy, your webpage can get lost in pages upon pages of search engine results, meaning you are missing out on new customers who may never find your site SEO can help you achieve better rankings on search engines which translates to more page views by potential customers.

Expand into New Markets

The Internet has opened new doors for local business to expand into the worldwide market, but if you are not using search engine optimization, those doors might stay closed. By leveraging SEO, you can increase your traffic and tap into new markets that other traditional advertising methods may never have reached.

Build Brand Credibility and Awareness

These days, search engines play a huge role in building brand awareness, something that can be challenging for small businesses. Studies have shown that customers are more likely to trust a brand that ranks in the top few results when they search for a term. In fact, most search engine users don’t even look

beyond the first four results, meaning those top four businesses are getting almost the entire market share of customers. Search engine optimization can improve your ranking, thereby improving your brand awareness.

Cost Effective Marketing

SEO is one of the most cost effective marketing strategies a small business can utilize. Whether your website is visited by ten people or tens of thousands, the costs for maintaining a website, from hosting, design, and content creation, is the same. It makes financial sense then to attract as much traffic to your site as you can An effective SEO campaign can bring thousands or millions more targeted prospects to your site for a relatively low cost compared to other marketing strategies, like buying ads.

web network for seo companies

Local seo business network

Long-Lasting Effect

SEO can boost your small business’ search engine ranking for months or even years, meaning that you will enjoy high traffic rates for a long time. This longevity is another reason why SEO is a cost-effective marketing strategy. Once your webpage is established in the top ranks, it continues to reach customers day after day without you having to spend more money on advertising.

Reach Your Target Audience

SEO is driven by customer intent. By targeting relevant keywords, you can help the people who are already searching for your exact products and services find your business. Because you are reaching an audience already motivated to purchase your products and services, SEO has a higher conversion rate than other forms of online marketing.

Improved User Experience

Optimizing your site for SEO not only makes your website more visible to potential customers, it also improves user experience. The most popular search engines know that their searchers want to visit professionally designed websites that are easy to use and navigate both on their computer and on mobile devices, and these are the types of sites that will get top rankings. By optimizing your site for SEO, you are also improving your customers’ experience of using your website. Happy customers become loyal customers.

Latest Techniques and Trends

Like anything in the world of technology, SEO techniques are constantly changing. To get the most out of it, you need to stay ahead of the curve on SEO trends. Social media content from sites like Facebook and Linkedln is predicted to become a growing presence in search engine results. Be prepared to use your social media pages as part of your SEO strategy.

What is local SEO and how does it benefit business owners?

By | Local SEO Blog

Local SEO is a way of promoting your business via search engines such as Google. People will be able to find your services in your city since you are #1 in the search results. This is a niche and location specific seo company which aims to rank local keywords that target your place of business. There are no real business benefits if you rank for a nationwide term.

There are quite a few myths that happen to circulate online when it comes to SEO. A lot of people seem to think they can easily rank in the search engines without doing any SEO if their website website is good and relevant to what people are looking for. They also happen to believe that SEO is cheap if not completely free, when that is quite the opposite.

Now this is the same as saying that you can get sales by simple waiting for someone to walk into an empty store. Can it happen? Yes. Is it likely? No.

Why should you perform local SEO? If you have a physical location, you can’t just pick up your business and move to a different city. Or if you have a restricted location target audience you don’t want to extend your geographical target area because you’ll be slashing your profit margins.

You should not only target just people who live in your area; you should also target people who are looking for your business type in your area. It is important to remember that you’re not only serving people who live in your city. You’re also offering your services to people who happen to be visiting your city as well

SEO helps businesses get top positioning in the search engines. Search engines are like online librarians: they organize the world’s content to help you find what you’re looking for online. Search Engine Optimization influences their organization to help you get top positioning for your niche.

Search engine optimization is important because 86% of people use search engines to find services and products, and more are turning to the web every day. With 40% of those people clicking on the first result, you have to be towards the top of search engine results.

SEO is a good fit for a local business if it proves to generate a substantial return on investment. Before adding SEO to your monthly marketing plan, you should establish first who is your target market.

Hopefully you’ve already done the defining of your target market in your business development stages. Who are your ideal customers? What do they want? And more importantly, what are they looking for? If you don’t know anything about them, then it’s going to be a little bit more difficult for you to create a profitable SEO strategy.

Some markets are easy to figure out but not all markets are the same and a lot of times, even in sub-markets, there are unique opportunities for people who are willing to really walk the full path of doing proper market & keyword research. Many people don’t do this and that leaves a low-hanging fruit for a lot of businesses.

By doing a little bit of work up-front, you can attract that traffic on on-going bases going forward very easily. Traffic suggests how often a keyword is searched for and keyword difficulty tells us on a scale of 1 to 100 how difficult it would be to rank for a specific keyword.

You need to estimate what kind of traffic you should conservatively expect. There are keyword tools such as Google Keyword Planner that show you how many searches per month a certain keyword has but if the volume of searches is lower, the keyword tool will show you keyword data that is a lot less accurate.

If it’s a huge market with millions of searches per month, you’re going to get pretty good data on it, but if you’re a local market and it’s something that gets searched a hundred, or a thousand, or even ten thousand times a month as a whole, on the average, the amount of search volume that is shown in the Google keyword tool is actually only 25% of the actual search volume.

In some cases, a keyword that only gets a few searches per month is very valuable to your business; for example, if a single customer coming to your from searching that particular keyword can make you $10,000, then it is absolutely worth optimizing your website to rank for that type of customer.

It is easier to rank for low-competition, long tail keywords that provide a good ROI. You’ll have to wait months and sometimes even years to rank for high-competition keywords, and the costs for doing so are much, much bigger.

A lot of business owners will not perform keyword research thoroughly although this is a very important step that allows you to target the best keywords for maximum results.

You should also be able to truthfully tell what kind of conversion rate you can reasonably expect. Conversion rates could mean different things: buying customers, potential customers send you an email or they call you, sign up to your email list etc. How much gross profit do you make per sale in terms of 12 month value or life time value of a new customer?

You should definitely know these numbers because this is really important for your business. Start tracking them and start trying to figure them out because otherwise you won’t know how much money you spend to acquire a customer and how much they’re worth.

seo cloud

seo cloud

We also need to take in consideration the exponential drop-off nature of search engines’ first page click-through rate. There is a difference between being in position number one and position number five. The website in the first position will get ten times more search volume for a specific search phrase.

Mediocre SEO will get you on the first page in position number eight, and high-quality SEO will get you in position number two The second position on the first page is worth at least ten times more than number eight.

The rewards gravitate heavily towards the victor and that’s why powerful, high-quality search engine marketing is worth a whole lot more. For a low volume of searches you really want to be in the top 3. These are all important factors for you to take in consideration to help you decide if SE) is worth for you

Bottom line, SE) gets you traffic. With more people viewing your site, it increases your ROI, and with higher ROI it can significantly impact and change your business.

Search engine marketing delivers the best ROI because it’s unlike any other form of marketing. It builds momentum and yields increasing results with less long-term effort. It’s like the car accelerating to highway speeds: it takes a lot of RPM and gas to get to cruising speed but it takes less to maintain it Thank you for reading!